Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions Harvard Case Solution & Analysis

Smart grid businesses for example Viridity Energy are locating lucrative opportunities to help energy bills cut and simultaneously get credit for greater environmental responsibility.

Smart power system firms like Viridity Energy are locating lucrative opportunities to help energy bills cut and simultaneously get credit for greater environmental responsibility. But will consuming fewer "filthy" watts from fuel sources such as coal and natural gas be a sufficient objective for customers in the future?

What will rising societal expectations, tougher environment regulations, and new distributed clean energy technologies mean for the ability of intelligent grid firms to engage new customers and differentiate themselves in an increasingly crowded field? Writer Chris Laszlo is affiliated with Case Western Reserve University.

Viridity Energy The Challenge and Opportunity of Promoting Clean Energy Solutions Case Study Solution

PUBLICATION DATE: May 09, 2012 PRODUCT #: W12011-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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