Converting the North American Decking Market 

Converting the North American Decking Market Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: April 06, 2016 Issue: Hilti had actually targeted its “direct attachment” innovation – utilizing propellants to own nails into concrete or steel – at the appealing and big North American decking market where decking […]

With a Little Help from “Nuestros Amigos”: Hispanics and Kidney Transplants 

With a Little Help from “Nuestros Amigos”: Hispanics and Kidney Transplants Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: April 27, 2016 Dr. Juan Caicedo was informed generally medication and surgical treatment at Universidad Nacional de Colombia and practiced transplant medication in Bogota. He figured out that he […]

OPET: Precision Marketing in Uncertain Times 

OPET: Precision Marketing in Uncertain Times Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: May 23, 2016 Throughout Timucin Guler’s years at OPET, a popular fuel supplier in Turkey, he changed the meaning of marketing in the business. Under Guler’s lead, OPET, when a regional gamer in the […]

Legendary Entertainment: Moneyball for Motion Pictures 

Legendary Entertainment: Moneyball for Motion Pictures Case Solution This is just an excerpt. This case is about  SALES & MARKETING PUBLICATION DATE: May 23, 2016 Legendary, the Hollywood studio in charge of such hits as Jurassic World and The Dark Knight, chooses to take the marketing of its movies internal, and to market them fan-by-fan. […]

InMobi: Reimagining Mobile Advertising 

InMobi: Reimagining Mobile Advertising Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: April 21, 2016 InMobi, a mobile advertising business, thought about among India’s very first unicorns, has actually released a brand-new item called Miip. InMobi wishes that the item will expand its earnings 8 times by 2018. […]