Ivey School of Business: The Doctoral Tracking Database 

Ivey School of Business: The Doctoral Tracking Database (case) One machine can do the work of fifty ordinary men but no machine can the work of one extraordinary man! Someone needs both… RICHARD IVEY, a business school wants students to design a relational database. For that students are required to show their entity-relationship data model to […]

Skeleton in the Corporate Closet 

Skeleton in the Corporate Closet (HBR Case Study and Commentary) “I KNEW IT WAS TIME TO LEAVE WHEN I REALIZED I COULD NO LONGER LOOK FELLOWS IN THE EYE AND TELL THEM WHAT A GREAT PLACE THIS WAS TO WORK” GPC’S 7th anniversary was about to come. Preparations were in progress when DAVID FISHER (company’s archivist) […]

Clean Edge Razor Splitting Hairs in Product Positioning 

Clean Edge Razor: Splitting Hairs in Product Positioning Case Solution BRIEFING: In the end, all business operations are reduced to three words; people, product and profits! IT took PARAMOUNT HEALTH AND BEAUTY COMPANY three years to develop EDGE. EDGE is completely a new and higher performing design. It vibrates and pulls hair out, deep from […]


DESIGNS BY KATE: THE POWER OF DIRECT SALES The problem with the commission based salary is that; fewer the sales are, lesser the income is! In parties and with the help of social media, sale representatives at DESIGNS BY KATE sell jewellery. Jewellery is labeled with own name. They also hire, manage and train new […]

Micawber Capital: For Mission or Profit? 

Micawber Capital: For Mission or Profit? Kellogg Case Solution Summary Taking the best strategic decision is not an easy task. Many issues and problems come to the forth that has to be looked at After IPO that was set up on August 2010, corporate structure had to be suggested senior director ROBERT DRAKE, leading director […]