Turing Pharmaceuticals: Fair Profit or Price Gouging in the Drug Industry? Case Solution Abstract: Turing’s choice to raise the price of its anti-infection drug Daraprim, from $13.50 to $750 per dosage, is emblematic of the argument about the duties of pharmaceutical business and service more typically. The case asks: Do prescription executives have a duty […]
Zantac (Spanish) Case Solution Abstract: The cases explain the advancement, around the world introduce, and subsequent advertising and marketing of a brand-new pharmaceutical item which, although it represented just a small enhancement over the classification leader, not just ended up being the major item in its classification, however the biggest prescription pharmaceutical item general worldwide. […]
Canada’s Largest Health Website Goes Social (A) Case Solution PS was released in 1998 throughout the dot.com period, so it preceded the social web period. PS had actually been Canada’s largest customer health-related website given that 2001, however Charmian Harvey, its CEO, recognized the website had to adjust if it was to stay effective in […]
TRSB (B): 360 Marketing for Communications for a World-Class Translation Company Case Solution Two-part case: TRSB (A): Reinforcing a Service Brand name in Business-to-Business (B2B) Marketing With this case, trainees will choose how to enhance the brand name of this business-to-business (B2B) service company to guarantee its survival. To attain this objective, the company has […]
TRSB (A): Strengthening a Service Brand in Business-to-Business (B2B) Marketing Case Solution Two-part case: TRSB (A): Strengthening a Service Brand in Business-to-Business (B2B) Marketing With this case, trainees will choose how to enhance the brand of this business-to-business (B2B) service business to guarantee its survival. To attain this objective, the business has actually allocated $250,000 […]
