Kodak in China (C1) 

Kodak in China (C1)  Case Solution Abstract: Subsequent techniques to develop circulation and the Kodak brand name in China are explained. The case concludes by explaining the unexpected switch to digital video cameras that took place in 2005 and the effects for Kodak’s method. This is just an excerpt. This case is about  Marketing published: […]

Alza and Ciba-Geigy: Renewing the Collaboration? (A) 

Alza and Ciba-Geigy: Renewing the Collaboration? (A)  Case Solution Abstract: This suite of cases starts with an introduction of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved into crisis. In the 6 B […]

Alza and Ciba-Geigy: Renewing the Collaboration? (B3): CIBA-GEIGY Corp. (Summit) 

Alza and Ciba-Geigy: Renewing the Collaboration? (B3): CIBA-GEIGY Corp. (Summit)  Case Solution Abstract: This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved into crisis. In […]

Alza and Ciba-Geigy: Renewing the Collaboration? (B6): ALZA’s Scientists 

Alza and Ciba-Geigy: Renewing the Collaboration? (B6): ALZA’s Scientists  Case Solution Abstract: This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with innovative innovation in drug shipment systems. Endmost of the case, the alliance has moved into crisis. In the 6 B […]

Alza and Ciba-Geigy: Renewing the Collaboration? (B2): Dr Gaudenz Staehelin, Head of the Pharma Division, CIBA-GEIGY 

Alza and Ciba-Geigy: Renewing the Collaboration? (B2): Dr Gaudenz Staehelin, Head of the Pharma Division, CIBA-GEIGY  Case Solution Abstract: This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with innovative innovation in drug shipment systems. In the end of the case, the […]