Business Case Studies

Many people define ‘genius’ as someone with a towering IQ; but the author asserts that a genius is “anyone who turns penetration into initiation, and in the process, alters our view of the planet.” He provides 10 time tested principles to ignite a never-ending cycle of creative advancement, including ‘Feel before you think’, ‘See what […]

For smaller firms that lack the liquidity and also the economies of scale and extent appreciated by large corporations, planning into the future might look as a luxury but longevity is possible. For inspiration, the authors draw on research they have done on SMEs around the globe from North America to South Korea to Europe […]

VisionSpring enabled accessibility to affordable eye care for low-income individuals suffering from vision impairment in developing markets. Created as a not-for-profit social business in the United States, it sold more than two million pairs of eyeglasses internationally, which included over one million pairs of eyeglasses sold in India. VisionSpring believed there was a long way […]

Business Fundas, a portal site that publishes educational company and management posts, is situated within the electronic publishing sector, which is fragmented and has many players. The start-up company faces many challenges in its efforts to position itself for growth and to take advantage of numerous advanced value propositions and business models. The senior managers […]