In September 2014, the co-founder and director of Treks 'n Rapids, a pioneer adventure sports tourism organization in New Delhi, India, needs to re-evaluate the company strategy. The adventure sports tourism industry is seeing increased demand from a variety of profitable customer segments, both foreign and national, corporate and individual, mostly because of the variety of young professionals with disposable incomes as well as a desire for new experiences, and has tremendous potential for increase in India.
But, the sector suffers from various problems including poor infrastructure, the country's negative image in the minds of customers (especially regarding safety and quality) along with a string of natural disasters. Should the firm focus on its currently profitable local corporate sector or diversify into other areas and other types of tourism? Atul Arun Pathak is affiliated with XLRI Xavier School of Management. Sanjeev Varshney is affiliated with XLRI Xavier School of Management.
Treks `n Rapids Adventure Sports Tourism in India Case Study Solution
PUBLICATION DATE: November 17, 2015 PRODUCT #: W15521-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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