Zeus Electronics Harvard Case Solution & Analysis

Zeus Electronics Case Solution

Investigates many different legal issues raised by a proposed marketing plan for the sale of personal digital assistants in the USA, Europe, and Japan by a fictitious U.K. firm, Zeus Electronics, PLC, with sales of L12 billion.

Competition and antitrust law problems include vertical non-price restraints, market division and horizontal price fixing, maintenance of sale price and tying arrangements. Product liability, enforceability of license terms in an unsigned "shrink wrap" agreement, and limitations on promotional practices are other problems in question.

PUBLICATION DATE: August 01, 1996

This is just an excerpt. This case is about SALES & MARKETING


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