In crowdfunding, benefits can make or break success. Yet selection reward design, and planning still happen based on availability as opposed to strategy. This article provides an empirically derived crowdfunding reward toolbox offering guidance in strategically selecting benefits to address this challenge. Based on a large-scale investigation of Kickstarter that is successful and unsuccessful endeavors, this article classifies rewards which are currently offered along eight measurements.
What Goes Around Comes Around Rewards as Strategic Assets in Crowdfunding Case Study Solution
It identifies emerging patterns and derives five tactical core tools and two add on tools. Eventually, it delivers exploratory insights into the relative effectiveness of different tools that may facilitate strategic planning and decision making for entrepreneurs and individuals who plan to establish job that is crowdfunding and who seek ways to reward their assistants
PUBLICATION DATE: February 19, 2016 PRODUCT #: CMR615-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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