Hyrule Cinemas: Pricing Movies and Popcorn Harvard Case Solution & Analysis

Hyrule Cinemas is encountering with serious financial problems and the founder has to figure out the causes of this problem. With the help of secondary data that includes survey data and basic information about the business, the analysis of the problem could be done in three ways: Van Westendorp, conjoint, and a decision tree. It would help the founder to figure out the most effective decision regarding price and location, which would ultimately generate the desirable revenue for the owner.

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Hyrule Cinemas: Pricing Movies and Popcorn

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