Alza and Ciba-Geigy: Renewing the Collaboration? (B4): Martin Gerstel, CEO of ALZA Corp. Case Solution
Abstract:
This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with innovative innovation in drug shipment systems. By the end of the case, the alliance has moved into crisis. In the 6 B caselets, 3 stakeholder groups from each partner in the alliance organize to advance their visions of how it ought to continue - or end.
This is just an excerpt. This case is about Marketing
published: 01 Oct 2006
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