The new president was hired to double or triple the size of Rogers' Chocolates, high end chocolate manufacturer and retailer in Victoria, British Columbia. The case allows a comprehensive analysis of marketing, manufacturing, human resources, financial and strategic issues of positioning in a small company with manufacturing, retail, wholesale and online operations. "Hide
by Charlene Zietsma Source: Richard Ivey School of Business Foundation 22 pages. Publication Date: April 9, 2008. Prod. #: 907M12-PDF-ENG
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