Sunripe Marketplace: Private Label Strategy Harvard Case Solution & Analysis

Founder / owner of Sunripe Marketplace (Sunripe) thinks about offers shopping products. It has two fresh food oriented shops and unique set of distribution and storage system level that distinguish Sunripe from other supermarkets. As a small retailer allows the owner to choose only the best and freshest products to two of its stores. Its stores have several private brands that customers love. Sunripe owner must now consider how to improve the marketing of private labels. "Hide
by Kyle Murray, Ken Mark Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: February 23, 2007. Prod. # 907A03-PDF-ENG

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