Brioni, Spanish Version Harvard Case Solution & Analysis

To optimize their efficiency, color cases should be printed in color. Should Brioni, a worldwide understood, special guys's fit producer and seller extend its line to consist of ladies's garments? The chance is to go into a much bigger and lucrative market.

The threats are: 1) jeopardizing the existing image, and 2) cannot acknowledge the rather various organizational needs of the ladies's fashion industry. Consists of color exhibitions.

PUBLICATION DATE: February 11, 2009 PRODUCT #: 503S79-HCC-SPA

This is just an excerpt. This case is about SALES & MARKETING

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