Focuses on the top faces of Intel solutions in the area of the end of 1984 on how to get out of the DRAM (dynamic random access memory) business. Evolution of technology companies Intel distinctive competencies and critical linkages between corporate, technology, marketing, production and strategy. Examines the influence of obvious structural changes in the industry relative importance of different technological competences and relations between corporate, technology, marketing, production and strategy. Intel was the first successful engine DRAM products, but it was not significant with the market share at the end of 1984. While the organization still believes that AMD critical as the market and technology point of view, AMD actually played a minor role in the product range of Intel in the past five years. Logic products based on microprocessor technology have replaced memory products as the main business of Intel. Leads to a discussion on the impact of organizational beliefs on technology and production strategies and the role of senior management in the evaluation of these beliefs in a changing environment. "Hide
by Robert A. Burgelman, George Kogan Source: Stanford Graduate School of Business 31 pages. Publication Date: 01 January 1989. Prod. #: BP256A-PDF-ENG
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