Presents the case study method, using the marketing training. Instances of learning in the flow of the pilot study and explains the advantages and disadvantages of empirical methods. Referring to the case study particular, the note discusses the nature of their construction cases with physician-patient analogy, why companies are working with the writers of the case, as the cases analyzed, the role of the case of a teacher, and a beneficial effect of successful study case. Concludes with some preparation of guidelines for students and teachers, and provides sources for further reading. "Hide
by Thomas W. Bonoma, Thomas J. Kosnik 10 pages. Publication Date: July 13, 1989. Prod. #: 590008-PDF-ENG
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