Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by John Quelch Video (VHS) Harvard Case Solution & Analysis

Professor John Quelch interview Becky Saeger, director of marketing for the company Charles Schwab and Co, Inc in connection with the background and the success of "Talk to Chuck" advertising campaign. "Hide
by John A. Quelch Source: Supplement 11 minutes of video. Publication Date: August 29, 2008. Prod. #: 509704-VIN-ENG

Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by John Quelch Video (VHS) Case Solution Other Similar Case Solutions like

Becky Saeger CMO Charles Schwab & Co. Inc. Interviewed by John Quelch Video (VHS)

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