Learning objectives:. 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider the responses in crisis management, and 3) to examine the importance of trust in marketing communications "Hide
by John A. Quelch, N. Craig Smith Source: Harvard Business School 1 pages. Publication Date: June 30, 1989. Prod. #: 589125-PDF-ENG
Related Case Solutions & Analyses:
Eat2Eat.com
The Passion of the Christ (A)
ePhysician
Eskimo Pie Corp. (Abridged)
I-Mode: NTT DoCoMos Wireless Data Service
Generating Perceptual Maps from Social Media Data
Optimization and Expansion at OpenTable
Oligopoly Market Price Elasticity of Demand
International Marketing Plan
A123 Systems Powering a Sustainable Future: Strategizing in the Advanced Battery Market
