By positioning Immediate Annuities as "guaranteed life income," New York Life has assembled itself a $1.4 billion per year business by 2009.
New York Life and Immediate Annuities Case Study Solution
However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must comprehend why many retirees are unwilling to purchase them and many agents are unwilling to sell them.
PUBLICATION DATE: November 02, 2009 PRODUCT #: 510040-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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