The 'Brazilian Market for Replacement Tyres' is an evaluation case. The study discusses the impact of new environmental legislation embraced by the Brazilian government on the many businesses that participate in this market (importers, exporters and retailers).
Those that suffered most were importers of used tyres, who had to stop doing so because of the regulatory changes. Since this is an assessment instance, the unit of analysis is the Brazilian government's conclusions involving international trade and recycling of tyres over the past two decades. The impacts of these conclusions on the Brazilian market are assessed, along with the effects on the country's trading partners and the disputes created with other states (of the European Union and Mercosur) and the environmental impact.
PUBLICATION DATE: December 16, 2011 PRODUCT #: INS203-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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