McDonald’s: Profile on Its Rise, Descent, and Return Harvard Case Solution & Analysis

This profile chronicles, McDonald's rise over 40 years, its sudden descent in the early 1990s and then its return in the early 2000s. Students are optimistic to consider what occurred, why, and also the lessons that can be learned. This profile was written for an undergraduate business class. This instance is contained in Module 2 of the class Company Thought & Action.

McDonald's Profile on Its Rise, Descent, and Return Case Study Solution

PUBLICATION DATE: February 21, 2011 PRODUCT #: W91C63-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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