Sanatkada is a retail outlet for handicraft items that are traditional, hand woven garments and materials. The factory outlet has been appreciated for societal attempts, its exhibits and unique ways of conducting business. Yet, this has not translated into sales.
The commercial activity is single goal of Sanatkada, its creator feels quite strongly about problems associated with women's empowerment and has also brought a not for profit part to the organization. This hybrid model of doing business is difficult to balance.
Sanatkada Giving Wings to Dreams case study solution
PUBLICATION DATE: September 21, 2012 PRODUCT #: W12209-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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