Is music advertised in the digital age? Nettwerk Music Group built on its base as a societal, grassroots marketer of music and musicians, and emerged as a leader in the Internet -enabled social media surroundings. For most of the precedent decade Nettwerk CEO Terry McBride let buffs consume music on their own terms. He encouraged file sharing, the remixing of his artists' tunes and videos, and an environment in which the crowd is the record company.
Nettwerk Digital Marketing in the Music Industry Case Study Solution
In the digital market compact discs mattered much less, said McBride. "Digital assets" were the money, in the kind of advertising, television, film, and videogame tune placement, ringtones, mixtures, and community-created content. To provide an option to the muscle of the leading labels, the firm is starting a venture capital job called "Polyphonic."
PUBLICATION DATE: October 29, 2009 PRODUCT #: 510055-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
How Facts Change Everything (If You Let Them)
Keurig at Home
Developing and Marketing a Blockbuster Drug: Lessons from Eli Lillys Experience with Prozac
Tactical Implementation: The Devil Is in the Details
Travelers Mortgage Securities CMO
Mountain Equipment Co-op: Digital Strategy
Parkin Laboratories: Sales Target Dilemma
Telenor’s Dilemma: The 2G Spectrum Scam in India
Targeting College Students on Facebook? How to Stop Wasting Your Money
Obama versus Clinton: The YouTube Primary
