This case usually discusses Castlight Health a company that provides internet-based health comparison tools for consumers. The organization supplied its tool through a business to business based model where the employees of Castlight' s customers could research health care prices before receiving due care.
The case study focuses on the organization’s latest product, a reference-based pricing merchandise and whether this notion was a short term fad or whether Castlight Health could successfully execute strategy and this new product.
PUBLICATION DATE: September 01, 2015 PRODUCT #: CMR603-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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