Online Marketing at Big Skinny Harvard Case Solution & Analysis

This case describes the use of seven Internet marketing technologies of a wallet manufacturer: algorithmic search, screen advertising, sponsored social networking search, interactive content, on-line vendors, and A/B testing. It inquires which types of online marketing the business should prioritize later on, and offers concise introductions to the essential characteristics of every technology. Additionally discusses similarities and differences between offline and also online advertising, in addition to problems of marketing campaign assessment.

Online Marketing at Big Skinny Case Study Solution

PUBLICATION DATE: February 08, 2011 PRODUCT #: 911033-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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