WHDH's Channel 7 News climbed through its embrace of an advanced arrangement to the #1 position in Boston-place news airing and affiliating with NBC. Since the early 2000s, however, other news programs had copied their arrangement, and youthful audiences had begun to use the Internet to get their news, dramatically cutting advertisement revenue and standings.
General manager Chris Wayland and owner Edmund Ansin confronted a decision of whether to make use of the TV news monetize online and to push viewers to the station's website, or utilize an internet presence to develop loyalty to Channel 7 and consequently drive viewers to TV.
PUBLICATION DATE: September 12, 2014 PRODUCT #: 515037-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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