Although serving the interests of our biological, food companies have recently been accused of promoting the growing problem of obesity. As a result, managers are torn between trying to satisfy customers and trying to satisfy the interested public officials politics that bring threat taxes, penalties, restrictions and laws. Although the situation is puzzling, is beneficial "win-win" solutions. Description of two wired principles that influence the acquisition and consumption of food and identifies four reversible drivers of food consumption that marketers can use to help consumers better control over what and how much they eat. "Hide
by Brian Wansink, Mike Huckabee Source: California Management Review 14 pages. Publication Date: Aug 01, 2005. Prod. #: CMR315-PDF-ENG
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