Unilever's Lipton Tea was successful with the first stage of its certificate venture with Rainforest Alliance.
The business faced challenges in the best way to push forward with the transformation of challenging portions of the supply chain and the best way to advertise sustainable tea in developing markets like India.
Sustainable Tea at Unilever, Spanish Version case study solution
PUBLICATION DATE: December 08, 2011 PRODUCT #: 714S15-HCB-SPA
This is just an excerpt. This case is about STRATEGY & EXECUTION
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