Lululemon, fit apparel company and a successful yoga, faced a number of controversies notably those regarding employee and public relations and surrounding remarks made by the founder. A number of these controversies seem out of line with Lululemon's Manifesto, a one page collection of sayings that direct the activities of the company's.
lululemon case
solution" width="288" height="288" /> lululemon case solutionThese issues culminate with problems regarding one of their most popular products, causing a product recall in 2013. Lululemon's new CEO has to make some choices regarding the most effective way ahead for the organization as Lululemon enters 2014, facing drops below expectations in their share price and also a revenue growth. The writers are affiliated with Simon Fraser University.
Lululemon Athletica’s Product, Employee and Public Relations Issues Case Study Solution
PUBLICATION DATE: September 10, 2014 PRODUCT #: W14425-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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