This case scenario targets the challenges and opportunities faced by a successful current organization trying to transform a big part of its company from a traditionally product-centric operating mode to a platform-established one that leverages network effects to create lasting competitive advantage.
Strategic questions include the extent to which the organization should put money into platform initiatives, the right resource allocation among various merchandise and platform offerings, and also the most precious business model for each of a few nominee multi-sided platform proposals.
PUBLICATION DATE: October 16, 2013 PRODUCT #: 714433-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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