The creator of the Kinkajou, a glass bottle cutter that was portable, has concluded a crowd-sourced financing campaign. His backing target of $75,000 was considered to be rather ambitious and the timeframe in which he planned to secure the funding was only 30 days. He managed and surpassed his goal on the final day of the campaign.
At this stage in his business development, this entrepreneur has procured an international manufacturer, their products have been received by all backers and he has resolved a number of technical and operational problems. With all these challenges behind him, he is considering the chance of joining with a leading international retailer and now faces questions of future supply through multiple retailers. Laurentian University.
The Kinkajou Bottle Cutter case study solution
PUBLICATION DATE: November 14, 2013 PRODUCT #: W13484-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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