In 2013, TripAdvisor was the most visited online travel website on the globe. It supplied millions of reviews written by consumers, and hosted a gigantic repository of advice on resorts and travel services. Consumers were becoming moved to read and write reviews on TripAdvisor, largely as a way of educating other consumers about their personal experiences, but also to praise or complain to resorts about their experiences. In answer, resorts were investing marketing budget and more time on managing location, quality and the amount of on-line reviews, with special attention.
PUBLICATION DATE: December 23, 2013 PRODUCT #: 514P09-HCB-POR
This is just an excerpt. This case is about SALES & MARKETING
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