Considering launching FluMist, the first major innovation in influenza vaccines for 50 years. Head of sales and marketing for MedImmune works by launching a plan FluMist. In particular, he is struggling with the question of how best to position the FluMist. To determine the correct positioning, it should consider business goals, competitive set, differentiation and pricing. "Hide
by Timothy Calkins, Rajnish Changrani Source: Kellogg School Management 4 pages. Publication Date: January 1, 2004. Prod. #: KEL012-PDF-ENG
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