Marquee: Reinventing the Business of Nightlife Harvard Case Solution & Analysis

To optimize their effectiveness, color cases should be printed in color. In January 2013, Noah Tepperberg and nightlife impresarios Jason Strauss are celebrating the re opening of their famed New York City-based club Marquee.

Marquee Reinventing the Business of Nightlife Case Study Solution

While most nightclubs are over within their first one and a half years, Strauss and Tepperberg managed to keep Marquee one of the hottest clubs in NYC for nearly nine years. Meanwhile, they significantly expanded their portfolio of nightclubs in Vegas NYC, and abroad. Recently, succeeding to an expensive renewal of Marquee New York City, would their venture pay off?

Was it a smart idea to structure the overhaul club following its namesake in Las Vegas that had turned into North America's highest-grossing club with spotlight on electronic dance music and featuring a impressive DJ every night?  Could Tepperberg and Strauss make the apparently speculative economics-which involved placing large bets on superstar DJs-work in a market that is very distinct?

PUBLICATION DATE: September 03, 2013 PRODUCT #: 514028-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

Marquee: Reinventing the Business of Nightlife Case Solution Other Similar Case Solutions like

Marquee: Reinventing the Business of Nightlife

Share This