Magellan Boatworks Harvard Case Solution & Analysis

Magellan Boatworks Case Solution Case Solution

In the face of political and financial unpredictability in late 2016, Magellan's VP of sales and marketing, Walt Robinson, questions whether he ought to ask for a spending plan boost for 2017. Can Robinson's group boost sales even with a lower spending plan? Should Robinson think about altering Magellan's advertising and marketing message and narrowing its target market?

This is just an excerpt. This case is about  MARKETING

PUBLICATION DATE: June 16, 2017

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