Paul Frank and Native American Stereotypes: A Case of Misappropriation Harvard Case Solution & Analysis

Paul Frank Industries, a private company located in the United States, finds itself in hot water after social media criticizes a Hollywood marketing event hosted by PFI in which Native American stereotypes were prominently inspected.

Two bloggers bring attention to the event through their social networking channels when photographs of the occasion are released on Facebook, along with the reaction quickly propagate throughout the Native American community and beyond. In the wake of these public relations, pupils are asked to reflect on the activities taken by Paul Frank Industries prior to, during and after the promotion occasion. Stefanie Beninger and June N.P. Francis are affiliated with Simon Fraser University.
Paul Frank and Native American Stereotypes A Case of Misappropriation case study solution

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: April 27, 2015 PRODUCT #: W14775-PDF-ENG

 

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Paul Frank and Native American Stereotypes: A Case of Misappropriation

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