FERRARI: THE 2015 INITIAL PUBLIC OFFERING Harvard Case Solution & Analysis

FERRARI: THE 2015 INITIAL PUBLIC OFFERING Case Solution

This scenario examines the Oct 2015 initial public offering pricing selection for famous Italian cars firm Ferrari by Fiat Chrysler management. Students are invited to model the worth from Ferrari in light of Ferrari Chief Executive Officer Sergio Marchionne's interest in extending creation in spite of the business's lengthy status tradition of drastically confining manufacturing strategy to sustain an exclusive brand graphic. The instance is created to exhibit corporate valuation using discounted cash flow and peer-company market multiples for a business that exists in pair of industries: motor vehicle and also luxury products.

This is just an excerpt. This case is about  Business

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