AT&T USADirect In-Language Service: India Harvard Case Solution & Analysis

AT & T managers assess demand for the soon-to-be launched new operator with the assistance, in the language of international communication in India. "Hide
by John A. Quelch Source: Harvard Business School 13 pages. Publication Date: Dec 05, 1995. Prod. #: 596013-PDF-ENG

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AT&T USADirect In-Language Service: India

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