The Vigeo case scenario is utilized in the Darden's Global EMBA "Business Ethics" class. The case raises the matter of how we determine what makes up a business that is socially responsible, and how to apply that notion in a worldwide context. It thus could also be used efficiently in classes in Finance, Marketing, or International Economies and Markets.
The substance also lets students explore the notion of global worth-is there such a thing, and if so, what are they? The case opens with a summary of problems that include CEO Nicole Notat intends to grow the business in 2012. She needed to take a strategic view of where the SRI market was going and stay ready. The board had requested Notat to think more strategically about China. Would Vigeo accommodate existing products and services to the Chinese marketplace? Would an emerging market like China mean rethinking the business model from the bottom up? How would either strategy fit with the entire mission of the company?
Vigeo and CSR-The Daughter of Globalization Case Study Solution
PUBLICATION DATE: October 01, 2012 PRODUCT #: UV6548-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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