BancZero New Product Development Harvard Case Solution & Analysis

Mexico Office of large U.S. bank asked customers to develop cross-currency swaps, derivative financial products. The case for the new product development process in the area of ​​financial services, as well as the problems and issues raised in the development of products in a volatile environment. "Hide
by Marco Iansiti, Alberto Moel Source: Harvard Business School 20 pages. Publication Date: November 15, 1996. Prod. #: 697044-PDF-ENG

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