Red Bull Case SolutionRed Bull had maintained its reputation of a leader in the U.S. market energy drinks, regardless of the fact that it is confronting giants like the Coke, Pepsi, and Budweiser with apparent sources of competitive advantage. By the year 2008, yet, Red Bull’s dominance was threatened as Monster beverages out-beat it in volume. The case considers judo strategy both in the perspective of a small player (when a startup like the Red Bull confront beverages like Coke, Pepsi, and the Bud) and also as a significant player (when market leader Red Bull faces upstart Monster).
PUBLICATION DATE: March 25, 2014 PRODUCT #: 714401-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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