Alza and Ciba-Geigy: Renewing the Collaboration? (B1): Dr Karl Heusler, Head of Global Research, CIBA-GEIGY Harvard Case Solution & Analysis

Alza and Ciba-Geigy: Renewing the Collaboration? (B1): Dr Karl Heusler, Head of Global Research, CIBA-GEIGY Case Solution

Abstract:

This suite of cases starts with an introduction of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with advanced innovation in drug shipment systems. In the end of the case, the alliance has moved into crisis. In the 6 B caselets, 3 stakeholder groups from each partner in the alliance organize to advance their visions of how it need to proceed - or end.

This is just an excerpt. This case is about  Marketing

published: 01 Oct 2006

Alza and Ciba-Geigy: Renewing the Collaboration? (B1): Dr Karl Heusler, Head of Global Research, CIBA-GEIGY Case Solution Other Similar Case Solutions like

Alza and Ciba-Geigy: Renewing the Collaboration? (B1): Dr Karl Heusler, Head of Global Research, CIBA-GEIGY

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