This case investigates the business strategies accessible to an Indian firm, Indraprastha Cold Storage Ltd. (IPCSL). It has finished significant savings in upgrading its existing cold storage to differentiate itself from the competition on the basis of the grounds that by supplying outstanding product quality, it might indict a premium for its value added cold storage service.
Nevertheless, opponents lowered their rates in an attempt to get more customers, and IPCSL was concerned regarding the long-term viability of the company. It has to decide on a plan of action, taking into consideration the obstructions of growing, transporting storing and selling fruit in India; the asymmetry in price info accessible to growers and commission agents in the market, attached with the old fashioned manner of doing business through open and shut auctions; and the costs and benefits of vertical integration between grower and IPCSL.
PUBLICATION DATE: February 01, 2013 PRODUCT #: W12470-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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