Telenor: Revolutionizing Retail Banking Services in Serbia - Digital Transformation of the Customer Experience Case Solution
Abstract:
Telenor, the overseas technology giant, benefited from the weak state of Serbia's financial sector to launch the country's first mobile-only bank. Telenor Banka's success story is shared due to the CEO, an INSEAD alumnus, who contributed in the study. The central issue of the case - devising a marketing prepare for a new financial service in a new market - allows for debate of themes like digital marketing, digital disruption, customer experience strategies, customer segmentation, omni-channel strategies, and brand positioning and architecture.
Please visit the dedicated case website to access videos, interviews and other support material.
Pedagogical Objectives:
The case mention key strategic decisions including tips on how to plan marketing new services in a digital world; understanding the social and digital media trends that are changing the way banks work; why digital transformation is essential to banks; ways to optimize the customer experience; brand identity and positioning in a digital world.
This is just an excerpt. This case is about Marketing
published: 27 Feb 2017
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