Alza and Ciba-Geigy: Renewing the Collaboration? (B2): Dr Gaudenz Staehelin, Head of the Pharma Division, CIBA-GEIGY Harvard Case Solution & Analysis

Alza and Ciba-Geigy: Renewing the Collaboration? (B2): Dr Gaudenz Staehelin, Head of the Pharma Division, CIBA-GEIGY  Case Solution

Abstract:

This suite of cases starts with a summary of an appealing alliance in between an international Swiss pharmaceuticals company and a start-up with innovative innovation in drug shipment systems. In the end of the case, the alliance has moved into situation. In the 6 B caselets, 3 stakeholder groups from each partner in the alliance ready to advance their dreams of how it need to proceed - or end.

This is just an excerpt. This case is about Marketing

published: 01 Oct 2006

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