Building the Johnnie Walker Brand Case Solution
Abstract:
The case explains Johnnie Walker's efforts to move from a multi-local to a worldwide brand. The case provides customer information challenging Johnnie Walker and asks the concern: Exactly what should Johnnie Walker's international placing be?
Pedagogical Goals:
The case is finest used with executive target markets or with sophisticated MBA trainees. It is meant to supply a platform for going over the concerns around establishing an international brand in a company that presently has a multi-local technique with effective regional chieftains. The case supplies information and raises the concern of exactly what J.W.'s international positioning should be?
This is just an excerpt. This case is about Marketing
published: 01 Oct 2006
Related Case Solutions & Analyses:
Compaq Computer Corp.–1995
Marketing at Wachtell Lipton Rosen & Katz
Channel Management
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
Marketing Strategy Formulation
Learning by the Case Method in Marketing
Investing on the Edge of the World: Sumiyuki Kazama on Establishing Capital Markets in Myanmar
Healing Through Humour: Mixing Mental Health, Comedy and Business
Reliance Industries: An Indian Family Business Comes of Age in Global Energy and Petrochemicals
Leclerc: The Growth Challenge
