Building the Johnnie Walker Brand Harvard Case Solution & Analysis

Building the Johnnie Walker Brand  Case Solution

Abstract:
The case explains Johnnie Walker's efforts to move from a multi-local to a worldwide brand. The case provides customer information challenging Johnnie Walker and asks the concern: Exactly what should Johnnie Walker's international placing be?

Pedagogical Goals:
The case is finest used with executive target markets or with sophisticated MBA trainees. It is meant to supply a platform for going over the concerns around establishing an international brand in a company that presently has a multi-local technique with effective regional chieftains. The case supplies information and raises the concern of exactly what J.W.'s international positioning should be?

 

This is just an excerpt. This case is about Marketing

published: 01 Oct 2006

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