Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market Harvard Case Solution & Analysis

Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market  Case Solution

Abstract:
While these are acknowledged by customers of cooking oil, they are not amongst the leading 5 in terms of brand name awareness, nor are they the leading option in the most-often-used classification, other than for Beta in the groundnut classification. Having actually invested a substantial quantity over the previous 6 years to get a suite of edible oils from other business gamers, the multi-brand technique being to move from a bulk organisation to a consumer-facing retail organisation, Healthy Oils' items stay second-tier offerings (in terms of customer choices) compared to Marico's Saffola brand name, Adani-Wilmar's Fortune brand name, and Agro Tech Foods' Sundrop brand name, the market leaders.

Pedagogical Goals:
The mentor goal of this particular case is to expose individuals to the subject of division and targeting. It highlights 1) a finest practice example of the best ways to sector the marketplace, 2) the value of moving beyond demographics to comprehend consumer benefits/needs in establishing actionable market sectors, 3) the intricacy of the Indian market, and 4) ways to select a proper section and brand name from the viewpoint of a multi-brand MNC aiming to establish a separated offering in the commoditized edible oils classification. The case needs individuals to a) pick a target section, b) choose which brand name to release because section, and c) establish a marketing think about the selected brand name in the wanted section.

This is just an excerpt. This case is about  Marketing

published: 23 Jun 2014

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Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market

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