Abbreviated Scenario Thinking Harvard Case Solution & Analysis

Scenarios are stories that describe the possible futures in which one must compete 5, 10 or 20 years from now. They allow individuals to analyze prospective actions by playing them out in three or four  distinct ways.

Scenarios are predicated on plausible consequences of external powers, events, and players as they happen in time, and make patterns of the future that could have substantively different effects on strategic decisions. Therefore, scenarios are significant to executives and managers in the 21st century as they develop competitive strategies. By employing Abbreviated Scenario Thinking, executives utilize published world-wide scenarios to assess the driving forces that affect their organizations, asking "What If?" as an opening point to scenario planning. This could generate benefits even before any formal scenarios are collected.

PUBLICATION DATE: November 15, 2011 PRODUCT #: BH454-PDF-ENG

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