Online Social networking behaviour and consumer behaviour is differentiated than much of what takes place offline. Though some legal concepts may be transferred, overall, handling human resources from a digital perspective is a new and complicated field, and consequently requires additional skills and knowledge. Social media considerably confuses the line between the professional and the personal.
It requires thoughtfulness and tact to navigate this new, cloudy part of human resources. The strongest as well as most effective social media human resource policy approaches will be those that concentrate above all on worth, for example defining and sticking to a particular brand voice, rather than on details, like just the best way to react to a specific situation.
PUBLICATION DATE: March 07, 2014 PRODUCT #: W14025-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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