In year 1998, the Travelers Group and Citicorp united to create Citigroup Inc., take the first true global "financial supermarket," and a business model to be envied, feared and emulated. By year 2006 the business had a market capitalization of $274 billion, with $1.9 trillion in assets and $24.6 billion in earnings. But ten years after the amalgamation it ended in tears.
What Happened at Citigroup (A) Case Study Solution
In July of 2009, the company was effectively nationalized, with billions of dollars in bailout money converted into a 34% ownership stake for the U.S. government. This case analyzes challenges it faced, Citi's business model, crucial choices and its direction to better understand what contributed to the failure of one of the most powerful financial companies on earth.
PUBLICATION DATE: July 13, 2009 PRODUCT #: 310004-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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