The features of nearly zero pollution, light weight, high efficacy, low energy cost, and zero emissions contribute to the increasing popularity of electric motorcycles and a considerable growth potential for the electric motorcycle sector that is worldwide.
Zero, Brammo and the Electric Motorcycle Industry Case Solution
Nonetheless, Zero was facing competition from Brammo, which although positioning its products differently from Zero, embraced a similar international growth strategy. In order that Zero would have the capacity to supply a distinctive value proposition and establish clear dominance in the electric bike industry, how could the chief executive officer of Zero location its products?
PUBLICATION DATE: December 05, 2011 PRODUCT #: W11551-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
ABN-AMRO Holding N.V. and Smit Transformatoren N.V. (C)
Australia in the 1990s: Lucky or Broke Supplement
VeriFone–1997
Hewlett-Packards Santa Rosa Systems Division (A1): The Profiling Process and Creation of the Future Model
Natural Blends Inc. Analysis
Star Cablevision Group (B): Adjusting to a Stock Market Correction
Germany in the 1990s: Managing Reunification Supplement
ACP Inc. B
An Investment Linked to Commodity Futures
Anime News Network: Building a Sustainable Internet Business
