Maintaining the Single Samsung Spirit: New Challenges in a Changing Environment Harvard Case Solution & Analysis

The case is considered as Samsung has grown to become one of the world's leading companies in the world. It is a detailed description of the "Samsung Top priority national philosophy, and its strong cultural values;. Both of which play an important role in its continued success in the last few decades, since 1982, Samsung Human Resource Development Center (SHRDC) played an important role in support corporate strategy Samsung, achieving global competitiveness through programs aimed at maintaining and developing values ​​Samsung staff effective next generation of leaders. new employee orientation (NEO), an intensive four-week program in the house all Samsung employees, is one example of SHRD program which helps to provide a solid foundation of the unique culture of Samsung new employees. Most importantly, NEO aligns employees in branches Samsung in its strategic direction, thus more "Single Samsung" culture.

In recent years, however, NEO faced new challenges. Firstly, pool Samsung, new employees become more diverse, with the recruitment of more experienced and foreign (non-Korean) employees who are being targeted in addition to fresh college graduates which Samsung has always relied on. Secondly, Samsung learned stark differences between the value of older employees, who are docile and easy to follow the rules, and the younger digital native "employees who prefer a more individualistic and egalitarian and open policy. SHRD managers are concerned that the" Unified Samsung "spirit, which is in culture based Samsung, is under threat from within.

Students have to deal with the need to maintain a unified organizational culture among different groups of workers, whose values ​​are in conflict with one another, and to suggest ways for Samsung to effectively apply and use all its employees. "Hide
by Shaista E. Khilji, Chang-Hwan Oh, Nisha N. Manikoth Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: July 8, 2011. Prod. #: W11236-PDF-ENG

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