Nintendo faced tremendous problems in July 2011. Sony's PlayStation and Microsoft's Xbox had caught up with the innovative motion-sensing controls of the first Wii. As well as the new Nintendo 3DS hand-held console had experienced a very disappointing start. Also, videogame consoles (particularly handheld ones) were facing increasing substitution from online and mobile games played on social networks and/or mobile phones (e.g. Zynga's Farmville).
First, could Nintendo come up with a novel and advanced console once again (a Wii Encore) in order to escape head-to-head competition against its two larger competitors (Sony and Microsoft)? How could Nintendo fend off the new substitutes, which were competing for a big part of its customers?
PUBLICATION DATE: August 30, 2011 PRODUCT #: 712416-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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